Notox

Overview: Small business beauty store application to help people find non-toxic products.

My role: UI designer, Prototyping, Graphic designer

Tools: Figma

Overview

This app will serve as a retail space for non-toxic cosmetics and skincare products aimed at busy, health-conscious individuals seeking a reliable, hassle-free shopping experience.

Problem identification

Goals and Objectives

The primary problem identified was the lack of a convenient, trustworthy, and efficient platform for health-conscious individuals to purchase non-toxic cosmetics and skincare products. The target users often found it challenging to find reliable products without spending excessive time on research. Additionally, existing e-commerce platforms were either too cluttered or did not emphasize non-toxic, safe products.

The main objective was to design an e-commerce app that offers a clean shopping experience focused on non-toxic products. The app needed to be user-friendly, visually appealing, and capable of providing users with the information they need to make informed purchasing decisions without hassle.

Design process

Moodboard

Designing for clarity and ease of use

- Created wireframes to outline the structure and layout of the app, focusing on a clean and minimalistic design.

- Developed prototypes to visualize the user flow and interactions within the app.

User flow

Lo-Fi Wireframes

Art direction

Implementing a clean and trustworthy aesthetic 

- Chose a color palette that evokes trust, wellness, and positivity.

- Selected typography and iconography that complement the clean and minimalistic design.

- Ensured the visual elements aligned with the brand's personality and values.

Logo

App icon

Layout grids

Typography

Colors

Components

Enhancing user experience with functional features

- Implemented intuitive navigation and accessible features to make the shopping process straightforward and enjoyable.

- Included detailed product descriptions, ingredient lists, and safety ratings to help users make informed decisions.

Splash screen

Tab bar screens

Shopping experience

Purchase experience

Testing and iteration

Final implementation and review

Conducted user testing to gather feedback on the app's usability and functionality.
Iteratively improved the design based on user feedback, focusing on enhancing the overall user experience.

Finalized the design, ensuring all elements work seamlessly together.
Reviewed the app to confirm it meets the initial goals and objectives, providing a clean, efficient, and trustworthy shopping platform for non-toxic cosmetics and skincare products.